Coaching Packages That Sell Themselves

How to Get Your Packages To Sell Themselves

by Kendall SummerHawk

How to Get Your Coaching Packages To Sell ThemselvesI’m often asked, “Kendall, how do I get people interested in my coaching packages and programs? Yours always seem to sell themselves so what is your secret?”

Motivating your ideal client to sign up for your package is a simple formula that any woman entrepreneur can follow — a formula I’m happy to share with you.

There’s just one catch: you must be willing to be ruthlessly honest about what your current packages are missing.

Because if you’re not completely honest with yourself, you’ll skip key ingredients that can make the difference between a package that creates income for you…and one that only produces disappointing results.

To be clear, packages are THE best way to offer your services. Packages replace charging by the hour (which is the worst strategy for pricing your services). They streamline your time and they make your services marketable.

Here is a simple checklist of questions to help get your packages to sell themselves.

1. Does Your Package Feel Overwhelming?

While your heart is in the right place in wanting to help your clients in the best way possible, creating “package overwhelm” isn’t going to help you make any sales. And, it can be the #1 reason potential clients will say, “I need to do X first, then I’ll be ready for you.”

If you already know you over deliver, then it’s time to review your packages with fresh eyes, take a breathe and exhale…and trim 50% out of what’s included. Remember that simple is better here!

2. Is Your Package Clearly Delivering “Marketable Content”?

Marketable content means your topic, title and content give people what they want to buy, not what YOU think they need.

For example, the women entrepreneurs in our certified coach training programs get trained in exciting modules that are proven to be what people are eager to invest in. So little “selling” is needed because the modules sell themselves.

Make sure your content is marketable and you’ll save you months of frustration.

3. Are The Results Clients Experience From Your Package Clear And Easy To Relate To?

Clients will invest in solving problems that are important to them. Now is the ideal time to take an honest look at your package and decide if the problem it solves is the ONE that’s top of mind for your ideal clients.

4. Are You Charging Enough For Your Packages?

Weird as it may sound, if you’re undercharging for your expertise, you may be turning people off from seeing the value of how you can help them. Plus, undercharging sends a message that you may not believe in your ability to deliver awesome results. Ouch!

5. Are You Describing The Juicy Benefits Of Your Package?

Mastering how to talk about your services in a way that focuses on the value and benefits is a skill you can easily learn. To get started, be sure to talk about what your client’s life will look like because of investing in what you’re offering (rather than mistakenly focusing on the features — or components — of your package).

Will Mastering Offering Packages Immediately Boost Your Income? YES!

Plus, you’ll dramatically increase your confidence.

Packages are so much fun to offer and create significantly more revenue for you, while freeing up your time. So, take a fresh look at your current packages with these tips in mind, make any needed tweaks, and go get a client!

Would you like to learn simple ways you can brand, package and price your services, quickly move away from ‘dollars-for-hours work’ and create more money, time, and freedom in your business? Check out my web site,, for free articles, resources and to sign up for my free webinar “3 Simple Steps to Designing, Marketing, and Pricing Lucrative VIP Days.

Award-winning, million dollar marketing coach Kendall SummerHawk is the leading expert in women entrepreneurs and money.

Kendall SummerHawk’s PERSONAL money secrets (free resource inside)

Empowering Money Secrets | Kendall SummerHawk

Did you know that there are specific money secrets that EVERY 6 and even 7-figure entrepreneur uses?

And that YOU can use these for yourself, even if you’re not quite “there yet” with your income?

You just need to know what they are, and WHY they’re so important.

Which is why I am so excited to announce that my friend Kendall SummerHawk has a brand new FREE TRAINING webinar:

Learn the Money Secrets of 6 and 7-Figure Entrepreneurs by Discovering Your Money DNA

Date: Thursday, September 12th, 2013

Time: 6 pm PT / 9 pm ET

>> CLICK HERE to get the details & reserve your spot in this FREE webinar training <<

This is definitely worth getting excited about and here’s why — Kendall will be sharing these 5 specific secrets so you can stop feeling guilt, shame, doubt or fear about money and quickly and joyfully increase your VALUE and your INCOME.

She is PERSONALLY leading every minute of this webinar, and it’s gonna be full of content gems that you’re going to love.

This webinar training is content rich — here’s what you’ll learn:

  • How to quickly increase and smooth out your cash flow (so you can solve the “I’m stressing out about money” issue for good)
  • How to be confident and in control in any money conversation (in business there are over 21 different money conversations you can easily find yourself in)
  • Simple tips on charging what you’re worth (every tip helps you make more while working less)
  • Why empowering your “money game” will give you freedom to enjoy your business AND your life
  • How to get your spiritual path powerfully connected to money, all with integrity and authenticity (Kendall will be sharing 2 new mindset tips with you in this section)

>> CLICK HERE to get the details and reserve your spot! <<

“See” you on the webinar!  :-))

P.S. This is an ALL NEW training from Kendall that I think you’re going to love! So grab your spot right now!

Feeling Scattered with Your Marketing To-Do List?

Maybe this sounds familiar…

Are you finding fault with yourself (or even feeling like a fraud) because you can’t create an effective marketing plan?

Does your creative nature generate more distractions than focused actions?

Do you feel as if you sometimes have “entrepreneurial A.D.D.”?

And most of all, do you wish someone would just hand you a marketing action plan — step by step — 
that tells you exactly what to do every day … as if 
they were sitting beside you, championing YOUR success?

Then get ready because Kendall SummerHawk is hosting a complimentary training call like no other.

Kendall is someone I deeply admire and love to learn from because of how simple, practical and easy to implement her advice always is.

And on this FREE call, she’s going to be delivering an abundance of tips on how you can get a handle on your marketing to-do list, in just 30 minutes a day.


Click to get this training, FREE:


Think: CONTENT designed to SIMPLIFY your day into just 30 minutes of marketing that gives your business a measurable boost — more clients, cash and collaborations.

Kendall will show you the EXACT STEPS you can take in just 30 minutes a day to get on track with your marketing.

When you register for this FREE training call you’ll also receive the call recording and all special handouts included in the training.

Simple and easy!

Click here to register for this complimentary call today.

Imagine how much you’ll gain by knowing even just ONE of the tips Kendall will be sharing.

You don’t want to miss this call!